Access to information

PAIA and POPIA Manual.

This is the manual of The Dream Merchant Group (Pty) Ltd, compiled in terms of section 51 of the Promotion of Access to Information Act 2 of 2000 and section 17 of the Protection of Personal Information Act 4 of 2013. It sets out what records the group holds, how to ask for one, and how the group handles personal information.

Version. Issued August 2026. This manual is updated on a regular basis, as section 51(2) requires, and whenever the group's records or processing operations change materially. The group's practice is to review it at least annually.

1. Particulars of the private body

The Dream Merchant Group (Pty) Ltd is a private company incorporated in the Republic of South Africa on 22 July 2014 under registration number 2014/140602/07, registered in Pretoria. It is a holding company. It does not trade directly with the public and does not sell goods or services from this website.

Private body
The Dream Merchant Group (Pty) Ltd
Registration number
2014/140602/07
Date of incorporation
22 July 2014
Place of registration
Pretoria, Republic of South Africa
Head of the private body
Cybil Rockefeller Naidoo, Chief Executive Officer
Information Officer
Cybil Rockefeller Naidoo
Deputy Information Officer
None designated. See paragraph 11.
Website
www.dreammerchants.co.za

1.1 Which entity a request should go to

Records relating to individual customers, bookings, memberships, vacation ownership and travel arrangements are held by the trading entities within the group, not by the holding company. Where a request concerns such a record, the Information Officer will say so and direct the request to the correct entity, together with that entity's contact details, rather than refusing it on a technicality.

2. The Guide on how to use PAIA

Section 10 of PAIA requires the Information Regulator to compile a guide, in each official language, containing the information a person reasonably needs in order to exercise a right under the Act. The Guide explains what PAIA is, how to identify the body that holds a record, how to complete a request, what a body may refuse and on what grounds, and what to do if a request is refused.

The Guide is available free of charge. You may:

  • download it from the Information Regulator at inforegulator.org.za;
  • request it from the Regulator on PAIA Form 1 (Regulation 2), addressed to the contact details in paragraph 12; or
  • request it from the group's Information Officer on PAIA Form 1 (Regulation 3), or simply ask, and a copy will be emailed to you at no charge.

3. Records available without a request

Section 52(1) of PAIA allows the head of a private body, on a voluntary basis, to make available in the prescribed manner a description of categories of records that are automatically available without a person having to make a formal request. Publication of such a description in the Government Gazette is the route that applies to public bodies, not to private ones.

The Dream Merchant Group (Pty) Ltd has not made a description available under section 52(1). None is in force.

Separately from that provision, the following are published on this website and may be read, printed or shared freely, without a request and without a fee: the corporate and brand information on the group and entity pages, this manual, the Privacy Notice, the Terms of Use and the group's registered particulars.

Paragraph 4

Records held under other legislation.

These records are kept because another statute requires them. Listing a statute here does not mean the records under it are open to inspection. It means the group holds records of that kind, so that you can frame a request precisely. Where the group is not registered or liable under a statute, it holds no records under it.

LegislationRecords held under it
Companies Act 71 of 2008Memorandum of Incorporation, registers of directors, shareholders and beneficial interests, minutes and resolutions, annual returns and CIPC filings
Income Tax Act 58 of 1962
Tax Administration Act 28 of 2011
Returns, assessments, supporting schedules and correspondence with the South African Revenue Service
Value-Added Tax Act 89 of 1991VAT returns, tax invoices and supporting records
Trade Marks Act 194 of 1993Trade mark applications, registrations and renewal records, where the group holds a registered mark
Protection of Personal Information Act 4 of 2013Records of processing operations, operator agreements, data subject requests and security compromise records
Promotion of Access to Information Act 2 of 2000This manual, requests received and the decisions taken on them
Paragraph 5

Subjects on which the group holds records.

Set out in enough detail to let you identify the record you want, as section 51(1)(b)(iv) requires. The group is a holding company, so its records are corporate rather than operational.

SubjectCategories of records
Company secretarial Founding documents, statutory registers, board and shareholder resolutions, share certificates, CIPC lodgements and correspondence
Financial Accounting records, annual financial statements, bank records, tax records
Group structure and investments Records relating to the entities within the group
Contracts Shareholder agreements, supplier and service-provider agreements, licence agreements, non-disclosure agreements, lease records
Intellectual property Trade mark records, brand and design assets, domain name registrations, licence records
Insurance and risk Policies, schedules, claims records
Information technology System and hosting records, access control records, backup records, security compromise records
Marketing and corporate communication Brand guidelines, corporate collateral, the content of this website, photography and licence records for it
This website Server logs and aggregate visit statistics, as described in the Privacy Notice

6. Processing of personal information

This paragraph is given in terms of section 51(1)(c) of PAIA, as inserted by the Protection of Personal Information Act 4 of 2013, read with section 17 of that Act. It describes the group's processing operations at holding-company level. Processing carried out by the trading entities within the group is described in their own manuals and privacy notices.

6.1 The purpose of the processing

  • Administering the company: governance, statutory filings, board and shareholder administration.
  • Financial administration, accounting, audit and tax compliance.
  • Contract management with suppliers, service providers and counterparties.
  • Corporate correspondence: answering enquiries received by telephone or email and, where the enquiry is commercial, referring it to the correct trading entity.
  • Operating and securing this website, diagnosing faults and protecting against attack and abuse.
  • Complying with a legal obligation, exercising or defending a legal right, and responding to a lawful request from a court or a regulator.

6.2 Categories of data subjects and of the information held about them

Category of data subjectCategories of personal information
Directors and shareholdersName, contact details and directorship particulars
Suppliers and service providersBusiness contact details, company particulars, banking details, correspondence
Counterparties and professional advisersBusiness contact details, correspondence, agreement records
CorrespondentsWhatever a person chooses to send when they telephone or email the group, and the record of the reply
Visitors to this websiteIP address, date and time of request, page requested, response code, browser type and version, referring page

The group collects no personal information from you through this website. It has no enquiry form, no newsletter sign-up, no account creation and no payment function, and no field in which you could supply anything. The only personal information that arises is the server-log data in the last row of the table above, which a web server generates automatically in the course of serving a page. Where an IP address can identify a person it is treated as personal information and handled accordingly.

The group does not, at holding-company level, process the special personal information described in section 26 of POPIA or the personal information of children as contemplated in section 34.

6.3 Recipients or categories of recipients

  • Entities within the group, where a shared corporate function requires it.
  • Professional advisers: auditors, accountants, attorneys and tax practitioners, under a duty of confidentiality.
  • Operators appointed in writing under section 21 of POPIA: banking, information technology, hosting and cloud service providers.
  • Regulators and organs of state where the law requires disclosure, including the South African Revenue Service, the Companies and Intellectual Property Commission and the Information Regulator.
  • A court, tribunal or law enforcement agency acting within its powers.

The group does not sell, rent or trade personal information. It does not supply personal information to advertising networks or data brokers, and it does not enrich its records from third-party data sources.

6.4 Planned transborder flows of personal information

This website is hosted in South Africa. Certain business systems, in particular email, productivity, backup and cloud infrastructure services, are provided by international providers and may process personal information on servers outside the Republic, including in the European Union and the United States.

Where personal information is transferred outside the Republic the group relies on section 72 of POPIA and satisfies itself that at least one of the following applies: the recipient is subject to a law, binding corporate rules or a binding agreement that upholds principles for the reasonable processing of the information substantially similar to those in POPIA and includes provisions substantially similar to section 72 on onward transfer; the data subject consents; the transfer is necessary for the performance of a contract with the data subject or for the conclusion or performance of a contract concluded in the data subject's interest; or the transfer is for the benefit of the data subject and consent could not reasonably be obtained but would probably be given.

No transfer is made for the purpose of marketing, profiling or sale.

6.5 Information security measures

This is a general description, given in terms of section 51(1)(c)(v), sufficient to allow a preliminary assessment of the suitability of the measures. It is deliberately not a specification, because publishing the detail of a control set would weaken it. It describes the standard the group applies, not a guarantee of any particular outcome.

  • Transport. This website is served over an encrypted connection. Business email and cloud services are accessed over encrypted connections.
  • Access. Access to systems holding personal information is restricted to those who need it for their role and is individually attributed. The group's standard is that business email and cloud accounts carry multi-factor authentication.
  • Devices. Devices used to access group systems are password protected and kept current with security updates.
  • Retention and disposal. Records are retained for the period required by the applicable statute or, where none applies, for as long as the purpose requires, and are then deleted or destroyed. Server logs are ordinarily retained for no longer than twelve months.
  • Operators. The group's standard is that a third party processing personal information on its behalf does so under a written contract requiring it to establish and maintain the security measures in section 19 of POPIA, and to notify the group immediately where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, as section 21 requires.
  • Backup and recovery. Business records are backed up, and backups are held separately from the primary systems.
  • Compromise. Where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, the group notifies the Information Regulator and the affected data subjects as soon as reasonably possible, as section 22 of POPIA requires.
  • Review. The measures are reviewed when systems change, and the group's practice is to review them at least annually, having regard to generally accepted information security practices.

No system is perfectly secure and the group does not claim otherwise. The description above states what is in place, not what is guaranteed.

Paragraph 7

The prescribed forms.

Prescribed by the Regulations relating to the Promotion of Access to Information, 2021, published under Government Notice R.757 in Government Gazette 45057 of 27 August 2021, and by the Regulations relating to the Protection of Personal Information, 2018, as amended in April 2025. Every form links to the current version published by the Information Regulator.

FormWhat it is forSend it to
PAIA Form 1
Regulation 2
Request for a copy of the Regulator's Guide on how to use PAIA, made to the Regulator itself. Free of charge. The Information Regulator
PAIA Form 1
Regulation 3
Request for a copy of the Guide from an information officer. This is the version used to ask the group for a copy. Free of charge. The group's Information Officer
PAIA Form 2
Regulation 7
Request for access to a record. This is the form used to ask the group for a record. The 2021 Regulations replaced the old separate public and private body forms with this single form. The group's Information Officer
PAIA Form 3
Regulation 8
Outcome of a request and fees payable. Completed by the group and sent to you. You do not need to complete this one. Issued by the group
PAIA Form 5
Regulation 10
Complaint to the Information Regulator, including a complaint about a decision taken by the group on a request. The Information Regulator
POPIA Form 1
Regulation 2
Objection to the processing of personal information under section 11(3) of POPIA. Free of charge. The group's Information Officer
POPIA Form 2
Regulation 3
Request for correction or deletion of personal information under section 24 of POPIA. Free of charge. Section 24 requires a response as soon as reasonably practicable; the group undertakes to answer in writing within 30 days. The group's Information Officer

There is no internal appeal against a decision of a private body. Section 74 of PAIA provides an internal appeal against public bodies only. If the group refuses a request, you complain to the Information Regulator on PAIA Form 5 first, and may apply to a court only once that procedure has been exhausted. Both steps are described in paragraph 10.

An objection or a correction request does not have to be made on the form. Section 11(3) and section 24 of POPIA may be exercised in any manner that is reasonably accessible, including by email, and the group will not turn a request away because it arrived as a letter rather than a form. The forms exist to make sure nothing necessary is left out.

8. How to make a request

Step 1. Decide what you are asking for

A request for a document held by the group is a PAIA request and uses PAIA Form 2. A concern about how your own personal information is being handled is a POPIA matter and uses POPIA Form 1 for an objection, or POPIA Form 2 for a correction or deletion. If you are not sure which applies, describe what you want in an email and the Information Officer will tell you which route fits.

Step 2. Complete the form properly

Give enough detail to identify the record. A description such as "the agreement between the group and my company dated in 2024" is workable. "All your documents" is not, and will be returned for particulars.

Section 50(1)(a) is the part people miss. A private body may only be compelled to release a record where the requester shows that the record is required for the exercise or protection of a right. Form 2 therefore requires you to identify the right you are exercising or protecting, and to explain why the record is required for it. A request that leaves that block blank cannot succeed, whatever the merits.

State how you would like to receive the record, and tell us if you need it in a particular form because of a disability, so that reasonable arrangements can be made.

Step 3. Prove who you are

Attach proof of identity. If you are acting for someone else, attach proof of your authority to act, such as a power of attorney or a company resolution. This protects the person whose information is being requested. No request is finalised without it.

Step 4. Send it

Email the completed form and attachments to hello@dreammerchants.co.za. If you would rather speak to someone first, telephone +27 12 942 1000. The group has no public office counter, so email is the reliable route. A request may also be posted to the postal address in paragraph 12.

Step 5. Fees

Set out in full in paragraph 9. You will be told in writing, on PAIA Form 3, what is payable before any work is done.

Step 6. The decision and the timeline

The Information Officer must decide on a request within 30 days of receiving it and must notify you of the decision in writing. That period may be extended once, by a further 30 days, where the request is for a large number of records or requires a search through records held elsewhere, in which case you will be told of the extension and the reason for it before the first 30 days expire.

If access is granted you will be told the access fee, the form in which access will be given, and that you may lodge a complaint about the fee or the form of access. If access is refused you will be given adequate reasons, the provision of the Act relied on, and a statement of the remedies available to you.

Paragraph 9

Prescribed fees.

These amounts are set by Annexure B to the 2021 PAIA Regulations. They are not set by the group and the group may not vary them. Under regulation 16 an information officer who wilfully or in a grossly negligent manner charges a fee other than the prescribed fee commits an offence.

ItemFee
Request fee, payable on lodging a request under section 54(1)R140.00
Photocopy or printed copy of an A4 page, black and whiteR2.00 per page or part of a page
Copy on a flash drive supplied by the requesterR40.00
Copy on a compact disc supplied by the requesterR40.00
Copy on a compact disc supplied by the groupR60.00
Transcription of an audio record, per A4 pageR24.00
Transcription or copies of visual imagesOutsourced, charged at the service provider's quoted amount
Search and preparation, excluding the first hourR145.00 per hour, capped at R435.00
Deposit, where the search is likely to exceed six hoursNot more than one third of the access fee
Postage, email or other electronic transferThe actual expense, if any

Inspecting a record in person is free. This manual is free to read on this page and free to email. The Regulator's Guide is free. Lodging a POPIA objection, correction or deletion request is free. A request is not processed further until the request fee has been paid, as section 54(1) provides. A copy of the manual or of the Guide is charged at the amount prescribed by regulation 6, which the Information Officer will confirm in writing before any copy is made.

10. Grounds of refusal, and what to do about one

PAIA obliges a private body to refuse access in some circumstances and permits refusal in others. The grounds that can apply to this group are:

  • Section 63. The unreasonable disclosure of personal information about a third party. This is a mandatory ground.
  • Section 64. Commercial information of a third party: trade secrets, financial, commercial, scientific or technical information the disclosure of which would harm that third party, and information supplied in confidence in the course of negotiation.
  • Section 65. Information supplied in confidence, where disclosure would be an actionable breach of a duty of confidence.
  • Section 66. Information the disclosure of which could endanger the life or physical safety of a person, or prejudice the security of property or a means of transport.
  • Section 67. Records privileged from production in legal proceedings.
  • Section 68. Commercial information of the group itself, including trade secrets and information the disclosure of which would put the group at a disadvantage in negotiations or in commercial competition.
  • Section 69. Records containing research information of the group or of a third party, where disclosure would expose the researcher or the subject matter to serious disadvantage.
  • Section 70. The public interest override. Even where a ground of refusal applies, access must be granted if the record would reveal a substantial contravention of the law or an imminent and serious public safety or environmental risk, and the public interest in disclosure clearly outweighs the harm.

Where only part of a record is protected, the group grants access to the remainder rather than refusing the record as a whole.

If you are not satisfied

There is no internal appeal against a private body. Your remedies are:

  • A complaint to the Information Regulator, on PAIA Form 5, within 180 days of the decision. The Regulator may investigate, attempt to settle the matter, or issue an enforcement notice. This step is compulsory.
  • An application to court under section 78 of PAIA, but only once the complaints procedure in section 77A has been exhausted. Section 78 is peremptory: a requester who goes straight to court without first complaining to the Regulator will be non-suited.
  • For a POPIA matter, a complaint to the Regulator under section 74 of POPIA, or civil proceedings for damages under section 99, which do not depend on proving intent or negligence.

Raising the matter with the Information Officer first is not a precondition to any of these. It is usually faster, and the group would rather correct an error itself than have a regulator correct it.

11. Availability and updating of this manual

This manual is published in terms of section 51(3) of PAIA. It is:

  • available on this website, free of charge, at www.dreammerchants.co.za/paia.html;
  • available by email to any person on request, free of charge, because the group has no public counter at which a record could be inspected;
  • available as a paper copy on request, on payment of the amount prescribed by regulation 6; and
  • available to the Information Regulator on request.

The manual is updated on a regular basis, as section 51(2) requires, and whenever the group's records, structure or processing operations change materially. The group's practice is to review it at least annually. It is available in English. Where a person requires it in another official language, the Information Officer will make arrangements on request.

Deputy Information Officer. Section 56 of POPIA requires a responsible party to designate such number of deputy information officers, if any, as is necessary. Given the size of the holding company, none has been designated. Should one be designated, this manual will be updated and the designation registered with the Regulator.

Paragraph 12

Who to contact.

The head of a private body is its Information Officer by operation of law. No appointment is required and none can be delegated away, although the officer may authorise another person in writing to act.

The group
Private body
The Dream Merchant Group (Pty) Ltd
Registration number
2014/140602/07
Information Officer
Cybil Rockefeller Naidoo
Postal address
1 Mount Quray Street, Midstream Estates, Pretoria, 1692
Street address
1 Mount Quray Street, Midstream Estates, Pretoria, 1692
The Information Regulator
Body
The Information Regulator (South Africa)
Street address
Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191
Postal address
P.O. Box 31533, Braamfontein, Johannesburg, 2017
Telephone
010 023 5200
Toll-free
0800 017 160

The Information Regulator took over the regulation of PAIA from the South African Human Rights Commission on 30 June 2021. Complaints go to the Regulator, not to the Commission. The Regulator moved its offices to Woodmead in September 2025; the Braamfontein street address that appears in older documents is no longer in use, although the Braamfontein post box remains current.